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Why hybrid is the answer if businesses want backup in the cloud

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With the global hybrid cloud market poised to reach $91 billion (£69bn) by 2021, as recent findings by analyst organisation Markets and Standards show, it is critical that companies assess whether their cloud strategy meets their evolving storage and recovery needs.

Businesses should resist the temptation for a “rough-and-ready” cloud deployment and instead have a genuine business conversation about cloud adoption. They should consider the comprehensive needs and growth trajectory of the business and the deep and lasting effects that cloud adoption can have when wedded to backup and recovery processes.

Maintaining an in-house data backup and recovery strategy can be costly, slow and admin-heavy. It may also be a burden to the IT department, preventing teams from addressing real business challenges. The option for businesses to outsource this function can then provide a very attractive alternative.

What could prevent companies from deploying a suitable cloud solution?

However, there is currently too much “noise” in the public domain when it comes to cloud adoption. Three of sets of pressures, specifically, are mounting on business owners. Firstly, there is a swath and flux of information and misinformation about the public cloud which makes it difficult for business owners to have a settled view of what is available to them. Secondly, the barriers to access and costs of setting up on the cloud are low, which may lead businesses to adopt a solution that is ill-equipped to deal with their needs. Finally, with businesses rapidly digitising their approach, data is growing at an exponential rate and there is a growing need for it to be stored and analysed.

How should companies frame their cloud deployment decision?

Mindful of these pressures, companies should ensure that they take a step back and explore solutions that are tailored to their storage and recovery needs. To this end, they should first decide whether they wish to archive data or opt for greater storage capacity. They should prepare for potential bottlenecks by, for example, assessing the impact that low latency periods might have on their backup and recovery capability. This “proactive” mind-set will stand companies in good stead and will help them prove return on investment as they roll out new deployments.

Having laid down these working assumptions and plans, businesses should perform a stringent cost/benefit analysis when it comes to choosing a provider. They should press providers to supply them with a complete and clear account of the benefits of each solution.

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